Main Laboratory Sassuolo: a dynamic website showcasing excellence in industrial testing.
Main Laboratory Sassuolo provides testing services and manufactures equipment for the ceramics and construction products sectors. Its services include laboratory testing of tiles and ceramic products, bricks and clay products, tableware, sanitaryware and building products in general.
MLS stands out for the extensive range of tests and equipment it makes available to businesses.
The purpose of the website is to show users quickly and clearly therange of tests available, explaining their aims and methods.
Bipiuci developed an internal linking system that generates dynamic pages explaining each type of test. In real time, these pages bring together the equipment used, suitable material types and applicable testing standards. The filter works whether visitors select a test, material or piece of equipment from the website menu.
The internal linking system produces comprehensive, specific pages that help the Main Laboratory Sassuolo website establish strong organic rankings in search engines.