Saf: the tailors of timber windows and doors 

At Bipiuci, we love creating the image and website of a business whose defining quality is craftsmanship. This project evokes the scent of the woods Saf’s craftspeople use to make doors, windows, frames and furnishings.

As always, our website design began with information architecture based on the company’s positioning and potential users’ search intent. Saf’s meticulous passion comes through in a bespoke photographic shoot, art-directed by us to tell the story of the company and its people.

Every page conveys passion, care and precision. These qualities are visible throughout, and they are exactly what Saf’s customers seek: architects and private clients who appreciate detail and the aesthetic and functional contribution of windows and doors to a home.

The Saf website was developed in two languages, with SEO also applied to its English pages. The company aims to expand its business internationally, supported by a digital marketing campaign planned across five European countries.