Josep Muntal — Rebranding and corporate image

Branding is the art of expressing a company's, product's or service's style and distinctive qualities through a recognisable visual identity. It conveys an emotion to the audience or potential buyer, inviting them to enjoy a unique, rewarding experience and feel part of the world the brand, product or service represents. Over time, brands age, or their visual message simply no longer reflects the company's current commercial direction.

This is where rebranding comes in. It is what we did in Barcelona for Josep Muntal, a leading supplier of sheet metalworking machinery to the Spanish market. In this B2B sector, the company needed to communicate a major transformation to customers and prospects by refreshing its logo and premises, including its showroom. The logo evolved around the founder's name, becoming an evocative signature. Coloured sheets of metal fold into the initials "J" and "M", while the tagline beneath the new logo expresses the company's mission: to give customers the best technological experience before, during and after their purchase.

For Josep Muntal, Bipiuci handled rebranding, corporate image, communications strategy, brand positioning and advertising.

Bipiuci Srl – Viale Alfeo Corassori 72 – 41124 Modena (MO) – T. (+39) 059 35 47 03 – info@bipiuci.it

We develop communications projects and digital marketing campaigns
to promote your brand and products.

Bipiuci works in Modena and throughout Italy.

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Bipiuci Srl Viale Alfeo Corassori 72 41124 Modena (MO) T. (+39) 059 35 47 03 info@bipiuci.it
Privacy Policy Cookie Policy

We develop communications projects and digital marketing campaigns
to promote your brand and products.

Bipiuci works in Modena and throughout Italy.