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When Promotec SRL chose us to design the new visual identity for Autopromotec, the challenge was exciting: to convey the technological and sustainable future of the automotive aftermarket. A constantly evolving world, spanning tyres, electronics, workshop services and advanced engineering.
We started well in advance — a full 12 months before the event — to build a strong, contemporary visual identity that would speak clearly and recognisably to exhibitors and visitors.
The first step was to design the event’s visual symbol and create the official Brand Book, a practical guide to using the new visual identity.
From there, we developed the visual communications for the entire event, from the impressive entrance gateway measuring over 18 metres at the Bologna exhibition centre to creative work for roadside billboards, digital assets, social media covers, post visuals.
We also developed and produced the teaser video and official 30-second opening sequence, shown on social channels, the website and at the event.
This rich, challenging and inspiring project culminated in a special commission: designing the 60th anniversary logo for Autopromotec.
It was an honour to contribute our creativity to such an important event for the entire sector.
Bipiuci Srl – Viale Alfeo Corassori 72 – 41124 Modena (MO) – T. (+39) 059 35 47 03 – info@bipiuci.it
We develop communications projects and digital marketing campaigns
to promote your brand and products.
Bipiuci works in Modena and throughout Italy.
We develop communications projects and digital marketing campaigns
to promote your brand and products.
Bipiuci works in Modena and throughout Italy.