CASCINA ALBARELLO. WOOD THAT MAKES ITS MARK 

For Cascina Albarello, we began with a simple question: how do you give identity to a natural, essential product that is so often presented in the same way? The answer became a brand.

We built the identity from the ground up for Cascina Albarello, an Italian producer of untreated smoking wood, processed with care and respect for the raw material. The logo breaks with convention in the BBQ world: the “A” becomes both a tree cross-section and a fingerprint. A symbol of authenticity, origin and instant recognition.

From there, we developed the full packaging range — wood chips, chunks, sawdust and logs — using a consistent, clean and distinctive visual language, designed to stand out on the shelf and convey quality at a glance.

A project with the scent of real wood, a strong identity and carefully considered choices.