City of Castelfranco Emilia: A visual format for social media communications

We redefined the visual presentation of the Municipality of Castelfranco Emilia's initiatives, using colour to distinguish its different areas of activity. We also developed a format for communicating key messages on social media, aligned with today's dynamic, responsive communications and online advertising. BRAND IDENTITY: RECOGNITION AND MEMORABILITY Online and offline communications. Immediacy and engagement: objective achieved. Thoughtful, structured and, above all, easy to understand. The City of Castelfranco Emilia's institutional communications now use a new graphic format online and offline, with a colour palette organised by sector and concise headlines that focus on each topic. Working in harmony with the new brand identity, we developed a graphic concept for all offline communications materials: brochures, flyers, posters and other information materials. The right mix of graphics, images and copy helps build stronger engagement with residents.