Nostromo — Premium range label redesign

Nostromo, part of the Calvo Group, offers a broad range of tuna products on retail shelves. Its established brand image is instantly recognisable: a helmsman at the wheel, with a long, flowing scarf bearing the Nostromo name.

For the range of tuna fillets in glass jars, we were asked to redesign the label to make the information easier to read and the product more visible on the shelf, while retaining the label's shape and the overall product identity. A carefully simplified graphic approach removed divisions that restricted the visual space and rebalanced the main elements.