Pastificio Gerola - Tipicamente Bresciani 

At Pastificio Gerola, the working day begins early, with eggs, flour, breadcrumbs, cheese, and meat or vegetable fillings. The Gerola workshop produces fresh pasta, including products for major retailers.

Bipiuci was brought in to support the launch of “Tipicamente Bresciani”: a new range of fresh egg pasta featuring traditional ingredients from the province of Brescia.

We developed the packaging design and brand identity, drawing inspiration from the local area and creating a bespoke map of the province of Brescia. Illustrations of grazing cows, crops and the valleys’ natural landscapes evoke local aromas and flavours, creating a sensory map. Each traditional ingredient is highlighted in its area of origin, making the packaging label an expression of the region’s values.