Catalogues that communicate and promote Agriflex's values 

Agriflex designs, manufactures and installs systems for storing, conveying, dosing and automating the handling of raw materials in the food industry.

Bipiuci was commissioned to redesign the company’s product catalogues.

We began with a concept centred on “care” or, more precisely, “taking care”.

Food and food ingredients are delicate and need particular attention, especially during storage and preservation.

The central idea was to “humanise” the language normally used in this technological sector, which can be impersonal.

Product protection is at the heart of the message, highlighting the added value shared by all Agriflex systems: their ability to “contain” and protect the product.

We designed the brochure covers as if they were advertising pages, highlighting each product’s unique selling proposition and distinctive qualities.

This communications approach can also be adapted to digital and traditional media.

The catalogue structure follows defined graphic guidelines for fonts, colour codes and layout grids.

The result is a range of catalogues that serve as sales tools and communications materials, helping to build awareness of the Agriflex brand.