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Giving digital pages and content the right weight. This was the task that occupied our team for around two months as we redesigned the Coop Bilanciai website.
The company wanted to align the website’s corporate image with the group’s wider communications. Bipiuci began by building an information architecture based on potential users’ search intent and keywords chosen strategically to improve indexing. Working with the company’s marketing team, we rewrote the copy for SEO and populated the website’s sections. It now comprises around 570 pages in three languages and presents more than 120 products.
Alongside the content, we worked on the imagery, developing a visual identity for the website’s visuals and related social media communications.
The aim is to strengthen Coop Bilanciai’s digital brand identity, increase recognition and prepare for a major digital marketing campaign being planned.
Bipiuci Srl – Viale Alfeo Corassori 72 – 41124 Modena (MO) – T. (+39) 059 35 47 03 – info@bipiuci.it
We develop communications projects and digital marketing campaigns
to promote your brand and products.
Bipiuci works in Modena and throughout Italy.
We develop communications projects and digital marketing campaigns
to promote your brand and products.
Bipiuci works in Modena and throughout Italy.